A publication for the whole job
A digital leader owns search and paid and CRM and data and ecommerce. No publication covers that job with any rigour. We are building the one that does.
+The gap we are filling
Trade press tells you what happened. Newsletters tell you what happened, entertainingly. Neither tells you how much to believe it, what it does to your P&L, or what to do on Monday morning.
That gap is not an accident of quality — it is a structural one. Most digital coverage is organised around channels, and most readers are organised around outcomes. A Chief Digital Officer who is accountable for revenue has to read six publications and reconcile them personally. We think that reconciliation is the product.
How we work
The detail is in our editorial standards and AI policy. When we get something wrong, we say so in the open — see corrections.
Thirteen desks
Each desk has a defined scope, a named set of primary sources, and a promise about what it will and will not cover.
A note from the founder
I spent years accountable for digital revenue and reading six publications to do one job. Each of them was competent about its own channel and silent about the seams between them — which is precisely where the decisions get made, and where the money is won or lost.
What I wanted was not more news. There is more than enough news. What I wanted was someone willing to say how confident they were. An industry that runs on measurement is remarkably relaxed about publishing a vendor survey and a controlled study in the same authoritative tone, and then leaving the reader to work out which one to bet a budget on.
So the rule here is simple: every claim carries a grade, and every source is shown. Sometimes that grade will be low, and we will publish it anyway and tell you it is low. That is more useful than confidence we have not earned.
One more thing, deliberately. This publication is built so that it does not depend on me. The desks, the standards and the evidence method are the product — not a personality. If The Digital Chief is still worth reading in five years, it will be because the method held, not because of whose name is at the bottom of this note.
We publish from Monday 19 October 2026. I would rather you judged us on the first issue than on this page.
Who owns us
The Digital Chief is operated by [LEGAL ENTITY NAME]. Our ownership, funding and commercial relationships are disclosed in full at launch, because a publication that grades other people's evidence has no business being vague about its own. Every policy we operate under is published on our policies page.
