Intelligence
Benchmarks, tracked datasets and the Collective Pulse. The numbers behind what digital leaders are actually doing, with the method shown.
Most industry statistics circulate for years without anyone checking where they came from. Intelligence is our answer to that: numbers we either gathered ourselves or traced back to a primary source, published with enough method that you can decide whether to trust them.
What sits here
What we publish alongside every figure
Who was asked and how many of them. When fieldwork ran. The exact question wording. Who paid for it, if anyone did. Where the number cannot bear the weight people will want to put on it, we say that in the piece rather than in a footnote.
If a figure here is ever wrong, it is corrected in public under our corrections policy and the original value stays visible in the log.
Related
Our own commissioned fieldwork sits under research. The practitioners who answer the Pulse are the Collective. The scope of each subject area is defined on the desks page.
Before the first issue
Fieldwork for the launch Pulse opens ahead of the first issue on Monday 19 October 2026. Nothing is published here until it has been gathered properly.
