A private network of senior digital leaders who shape our research, pressure-test our analysis and tell us when we are wrong. It is the reason our evidence is worth grading.
Capped, cross-sector and deliberately senior. Every seat is filled by invitation, and every member carries operating accountability for digital revenue somewhere real.
The Pulse is our standing research instrument: a short, recurring survey of the Collective on a single question that matters that quarter. Four a year. Results are published with the methodology, the sample size and the date attached — and where the sample is too small to carry a conclusion, we say that instead of rounding it up.
No Pulse has run yet. The first goes out after launch, and the results will appear here with their evidence grade like everything else we publish.
Chief Digital Officers, Digital Directors, Heads of Digital and the equivalent — people who carry a number and own more than one channel. Membership is by invitation, and it is capped, because a group that everyone can join is not a group worth being in.
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