Conversations with the people leading digital change, recorded with the working detail left in — including the parts that did not go to plan.
Most industry podcasts are a polite tour of someone’s success story. This one is built around the questions practitioners actually ask each other privately: what did it cost, what broke, and what would you do differently.
Where an episode is sponsored, it is stated in the episode itself and in the notes. Sponsors do not choose guests, see questions in advance, or review the recording. The rules are the same as everywhere else on the site and are published in the advertising and sponsorship policy.
We book guests from the Collective and from the desks’ own reporting. If you have run something worth taking apart in public, get in touch through the contact form. We do not accept paid guest placements.
Recording begins ahead of the launch issue on Monday 19 October 2026. Subscribe to the Weekly Brief and the first episode will come to you with it.